The nascent field of consumer psychology has demonstrated the importance of aesthetic properties like color, packaging, design, and logos for consumer preferences and behaviors like brand loyalty ...

Aesthetics—When you "feel" it. When you "feel" the power of the art. When it all comes together in perfect harmony—song, performance, message, connection—there is a physical reaction to the art.

In an interview with HT Lifestyle, Mahesh Anand, President at Nippon Paint India (Decorative Division), shared, “Colour psychology continues to unveil its captivating secrets, revealing its ...