Mood swings are so weird, honestly. On some days, you are feeling everything at once, and on other days? It’s just blank.

New day, new beauty trend, and we are all for it. Let’s dive right into the ‘guava girl’ aesthetics, how to ace it and more about it.

Alia Gray became the new president of Aesthetic Movement last summer. She succeeds founder Jesse James as he puts more focus on the growth of Shoppe Object, which he also founded. James still ...

Mouni Roy has hit the beauty game with a big bang yet again, only this time it screams minimalism ...

Every summer, a signature aesthetic takes over pop culture. Last year’s brat summer was defined by a lime green palette, messy eyeliner, and carefree energy. But this year, we’re leaning into ...

Kriti has a distinct flair for aesthetic fashion — a style that many women aspire to emulate. Here are 7 times Kriti Sanon elevated fashion with her aesthetically stunning outfits.

Join me as I create a fresh and flawless clean girl aesthetic with this peachy makeup look. Perfect for everyday wear and glowing skin! #CleanGirlAesthetic #PeachyMakeup #MakeupTutorial ...

Dubbed “Millennial Green,” there’s growing debate online about whether sage green has become overdone—with some saying it's the new boring gray of this generation.

Shop Tarte’s Maracuja Cherry Crush Lip Collection and the limited-edition Trü Frü Tarte Cherries. 🍒 Shop the season’s hottest beauty and snack trend!

Revenge of the Horse Girl Aesthetic Equestrian codes crept their way back onto the runways in London and at Gucci in Milan — just not in the way you might imagine.

Standout prints and vibrant colors like buttery yellow and watermelon red define 2025 fashion, local style experts predict.

One influencer is suing another, accusing her of copying her minimalist aesthetic on social media. It turns out there is a lot of gray area in shades of beige.