Asda has dropped its Aldi and Lidl price match scheme 12 months after it was introduced, in a bid to focus on its own prices “not competitor comparisons”. The supermarket chain is set to launch its ...

A supermarket which has scrapped its Aldi and Lidl Price Match scheme is working out cheaper than them both for a basket of shopping essentials. Asda revealed earlier this week that it was bringing ...

Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...

A supermarket which has scrapped its Aldi and Lidl Price Match scheme is working out cheaper than them both for a basket of shopping essentials. Asda revealed earlier this week that it was ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, according to reports. The Leeds-based firm, which in January 2024 became the first ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, according to reports. The Leeds-based firm, which in January 2024 became ...

Asda has pulled its Aldi and Lidl price match scheme after just 12 months in the latest move by returning executive chair Allan Leighton. It comes as the supermarket is gearing up to launch its ...

Asda has axed its Aldi and Lidl price match scheme as its boss seeks to make his mark after returning last year. In one of Allan Leighton’s first major interventions since returning to run the ...

In January 2024, Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As ...