A $44 billion purchase by Elon Musk saw Twitter rebranded to X and all old memorabilia like the iconic blue bird logo ...

Barrelman—also referred to as Beer Barrel Man—is a mascot that has been used throughout the history of the Milwaukee Brewers ...

A Long Island school district may get to keep a shortened version of its “Thunderbirds” team name that New York State seemed ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Ralph Sheppard is an ecologist living in Donegal, where he has been monitoring the birds since the 1950s. This is an extract ...

The new design is the fifth iteration of the Bentley logo since the brand formed 106 years ago. Before appearing on ...

When Sue Bird got to exchange words with Caitlin Clark after being picked No. The post Caitlin Clark Drops 3-Letter Tribute ...

Months after the Niskayuna school district voted to change its school nickname, the town has approved a new logo.

It definitely has some attitude and some fierceness to the crest that you don’t always see with traditional soccer crests.” ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

There have been endless iterations on the most legendary Three Stripes sneaker of all. These are the best of the best.