Deion Sanders is one of the greatest signature athletes in the modern era. But is Shedeur Sanders prepping to take the throne ...

Caitlin Clark broke out some new shoes as the Indiana Fever clashed with Paige Bueckers and the Dallas Wings on Sunday.

Bronny James was seen rocking an exclusive pair of the Nike LeBron 20 while making his sophomore NBA Summer League appearance ...

Over the years, the NBA All-Star Game has been the stage for some of the most talked-about sneakers in basketball. New releases, unexpected colorways, and rare retros all get a moment in the spotlight ...

In October 1984, after meeting at Nike's headquarters in Beaverton, Oregon, Nike signed Jordan to a five-year endorsement deal worth $500,000 annually. Warren Buffett once said, "If you don't find a ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Let's take a "deep dive" into the best LeBron 21 colourways of all time, examining the sneakers' overall design and ...

James hit the course in a fresh pair of Nike Air Max 1 '86 OG golf shoes. The "Purple Punch" colorway worn by James recently ...

Dr. Daughtry notes the KD18 is one of the best shoes you can try from Nike (which is saying something, given the brand’s ...

NBA season. On the same day LeBron James and eldest son Bronny made history by becoming the first father-son duo to play in ...

At 40 years old, LeBron James wants to win, and win now. If he and the Lakers agree to part ways, these teams could make ...

“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world,” said Athletics Director John Cohen in Tuesday’s press release. “We ...