Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Phi Delta Theta, Alpha Epsilon Pi and Sigma Pi advanced, but not before a 90-second round with a volunteer vs. Chestnut. Ben Abrams, a senior at UGA and brother of Alpha Epsilon Pi, was a participant.

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All three women continue to advocate for minorities within their respective sororities on the national level. Crockett works as a member of the Alpha Omicron Pi DEI council. Similarly, Harris works as ...

We spoke with Evereden co-founder and CEO Kimberley Ho about her brand's expansive line of skincare and haircare for kids, teens, tweens and moms.

Sour Patch Kids Sour Patch Kids has always had mischievous and playful marketing, but the brand has now translated its rebellious humor into socially-native content. Its TikTok presence leans into Gen ...

The Alpha Omicron Pi held a recruiting event at an Airbnb in London, Ontario, that drew the ire of neighbors. News Reporter A sorority has apologized after effectively taking over a residential ...

Gen-Alpha business owners are few and far between in 2024 — after all, they’re at most 14 years old — but brands should “be thinking about them now” for their purchasing power, Traub said.

Dive Brief: A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at the same age, a quality that will challenge conventional marketing strategies, ...

Photo: @jenna.barber on Facebook (modified by author) Source: UGC Jenna later enrolled at the University of Arkansas, graduating in December 2022. She was part of a female-oriented group called Alpha ...