There's also a multicolored "G" which will serve as a compact logo. Between this and the "Alphabet" restructuring, Google looks very different from a month ago.

Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet.