“Coca-Cola has always been more than a beverage—it’s a cultural icon that naturally finds its way into the stories we love,” Rafael Pitanguy, VML’s deputy global chief creative officer ...

Back in 2011, Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic. Daniel John. Sat, April 12, 2025 at 6:00 AM UTC. 2 min read.

Lifestyle; The Coca-Cola Company; Coca Cola fans are only just noticing 'subtle message' hidden on company logo The company had humble beginnings, with Dr John Pemberton serving the world's first ...

A study published in Science Advances found Coca-Cola is the top branded plastic polluter, and made up 11% of branded plastic pollution over a five-year audit. That’s more than double the second ...

In tandem, Rafael Pitanguy, deputy global chief creative Officer at VML, an agency under WPP, said, “Coca-Cola has always been more than a beverage—it’s a cultural icon that naturally finds ...

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before. By Jess Flaherty 14:32, Thu, Oct 17 ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...