Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon Advertising Deal Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform ...

Amazon DSP enhancements also include new frequency cap controls and reporting to simplify frequency management. Advertisers can now use the frequency groups feature to holistically manage their ...

Amazon.com said on Thursday it will increase the compensation to its Delivery Service Partners (DSP) through a $660 million investment over the next year. Amazon's package delivery is done mostly ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.. The aim ...

Amazon Overhauls Its DSP To Simplify Ad Targeting - 10/15/2024. Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Travel & Hospitality ...

Performance+, the automated optimization feature within the Amazon DSP, uses predictive AI to automate campaign setup, audience relevancy and optimization for lower-funnel goals like customer ...

Reuters. FILE PHOTO: A view shows the logo of Amazon at the Amazon Fulfillment Center during a media tour ahead of the holiday season in Tepotzotlan, Mexico, December 13, 2023.

Amazon Ads has announced a new platform in its DSP supported by AI and intended to help TV buyers plan, manage and measure streaming TV buys from one platform.

Amazon DSP’s revamped user experience looks to simplify campaign creation with a new consolidated display line-item feature that reduced campaign setup time by 75% in early tests. The platform will ...

AUSTIN, Texas, October 15, 2024--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Amazon to increase investment in its DSP program by $2.1 billion FILE PHOTO: A view shows the logo of Amazon at the Amazon Fulfillment Center during a media tour ahead of the holiday season in ...