As Amazon continues to be paramount to digital marketing success, examine margins across channels with all components factored in, balance the budget with every platform working harmoniously, and ...

Amazon delivers reporting for live shoppable streaming video With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to ...

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using AWS foundation models in the Zeta marketing platform.

Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, and clicks into live shopping campaigns.

FND eCommerce case study demonstrates marketplace potential as North East companies increasingly embrace online selling platforms ...

The Federal Communications Commission is investigating Amazon and other retailers over the alleged marketing and sale of wireless signal jammers, the agency said Wednesday.

The Competition Bureau says it has obtained a court order as part of its probe into Amazon’s conduct related to its online ...

Amazon is enabling merchants to send email marketing messages to a wider swath of customers through a Tailored Audiences tool unveiled at its Accelerate conference. The idea is to help sellers reach ...

At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more q ...

Amazon's head of TV and movie marketing details the studio's turnaround effort under Jennifer Salke and its push to become more than a 'supermarket of content' ...