Smartwatches, smart rings, fitness trackers, earbuds, and headphones are wearable devices with deals live now. Amazon Sale ...

Amazon’s valuation overlooks major growth drivers like AI, AWS, and robotics, with margin gains and FCF upside ahead. Check ...

InfoSum, a data collaboration platform provider, has integrated with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon Demand-Side Platform (ADSP) and Amazon ...

We have confirmed that Gerry Rich, who steered the Bond films going back to Goldeneye, is leaving Amazon MGM Studios. This was an amicable departure, and we understand it was a hard decision for ...

TECH NEWS : Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

The Amazon MGM Studios marketing chief opens up in an interview about her surprising new role modeling for Juergen Teller in a buzzy Loewe campaign with Ayo Edebiri, Richard Gadd and Leo Woodall.

User-generated content (UGC) is gaining popularity among brands as a more authentic and effective marketing strategy. Brands like Myntra and Farmley are incentivizing customers to create reviews ...

Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using AWS foundation models in the Zeta marketing platform.

SEM Vs. SEO: What’s The Difference? Learn everything you need to know to make both SEO & SEM integral parts of your digital marketing strategy.