SHANGHAI, CHINA - 2019/09/08: American lifestyle retailer Abercrombie & Fitch store and logo seen in ... More Shanghai. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images) Abercrombie ...

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

The Abercrombie & Fitch logo has lost the power it once wielded, so the struggling teen retailer plans to strip off the once-prized logo from its clothing. Shares tumbled Thursday after it ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...