Apple Store employees around the world have been installing new light box wall graphics showing a completely different style than the usual product close-ups overlaid atop stark white backgrounds.

Back in 2012, Apple revealed a MacBook Pro with Retina display under these massive banners covered with black. In 2013, the dropped black covers revealed iPhones with iOS 7 . The banners persisted ...

Apple has added new banners for its Worldwide Developer Conference in San Francisco, with two large signs presenting simply "7" and "X," and massive new signage across the street on the Metreon ...