With so many options to choose from in the global marketplace, its worth knowing which brands have the best reputation.

Almost 20 years on and Apple iPhones are still dominating the market and wielding a monopoly over half of the industry, but how and why?

Despite faltering a bit in recent years, Apple smartphone brand loyalty in the US is still higher than Samsung’s.

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple ...

Interestingly, while Apple iPhone owners seem to waver in their loyalty, things are going the other way for Cupertino's top ...

Android is getting a design refresh, launching a mixed reality platform for smart glasses, and Gemini is expanding to cars ...

Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

Operator: Good morning and good evening ladies and gentlemen. Thank you for standing by, and welcome to ATRenew Inc.’s first ...

Various factors, which differ across generations, are causing consumers to abandon even their most beloved brands.

According to a recent survey, missed AI promises are leaving phone customers less satisfied. However, other reasons were also ...

Personalization is one of the most evergreen customer engagement priorities—and challenges—we hear from brands. We were writing about personalization back in 2015, and 10 years ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly successful in modern times because trust, emotional connections, and clear ...