In 2006 McDonald's also tried to market "Angus Burgers," replacing its normal beef with a slightly better product. That did ...

The Mcdonald's Arch Deluxe is one of the most infamous product failures in history. Economist John List helps us understand what happened and how it could've been averted.

McDonald’s Corp. acknowledged Wednesday that the pricing of its Arch Deluxe hamburger may be out of sync and said it was reviewing whether to cut its price. But it denied a published report that ...

But back in 1996, McDonald's executives believed that the Arch Deluxe hamburger was the solution to their problems. The company's growth had flatlined. Competitors were eating into their sales.

WHEN YOU ARE dreaming up new ways to sell hamburger, fish and chicken sandwiches to 23 million customers, one thing you can do is rearrange “the sandwich build,” the order in which the … ...

The Archburger L&T, for example, comes with the usual shredded lettuce instead of the leaf lettuce favored in the Arch Deluxe. It’s still a McDonald’s burger.

More than 20 years ago, McDonald's tried out an Arch Deluxe burger aimed at adults with a mustard and mayonnaise sauce. The product, which cost $150 million to develop and roll out, was considered ...

McDonald's is testing the use of fresh beef in another burger, the latest move by the fast food chain to swap out frozen beef as it seeks to improve its image.

So what’s the big deal about the Arch Deluxe? Not much, if you ask me. It’s just a Quarter Pounder in new clothing.Trying to shed a bit of its kiddie image, McDonald’s designed the sandwich ...

However, almost as soon as McDonald's took the Arch Deluxe national, sales proved to be abysmal. The burger cost more than the Big Mac and Quarter Pounder, and core McDonald's customers rejected it.