By the 2010s, market share of the company had fallen to just 6%. Despite attempts to expand into soaps and personal care, the ...

Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by ...

Nirma - a 1990s household name - declined post-liberalisation due to competition from Ariel and Surf Excel, outdated formulas ...

Gospel singer Rebecca Malope is on a mission to leave no stone unturned as she takes legal action against the owners of Ariel ...

South African veteran Gospel singer Dr Rebecca Malope recently blasted a detergent company that has been using her image ...

And zip up zippers: The metal teeth can snag fabric. Pretreat stains. Massage a small amount of liquid laundry detergent or stain remover into any stains you see. If you use a stain remover ...

Legendary gospel singer Dr Rebecca Malope says she is disappointed and feels her image is being misused by the owners of ...

While International Women’s Day shines a light on female entrepreneurship, supporting their businesses should be a year-round ...

If you're wrestling with an ever-growing mound of laundry, having a hearty stockpile of laundry detergent capsules could ... Good news for savvy shoppers: 122 Ariel All-in-1 PODS are currently ...

We review three different types of laundry detergent – liquids and gels ... Here we compare bio and non-bio detergents from brands such as Ariel, Ecover and Persil, as well as own-brand laundry ...

Ofri Bibas, sister of released Israeli hostage Yarden Bibas, condemned Prime Minister Benjamin Netanyahu, telling him to “shut up” after he repeatedly described the gruesome murders of Yarden's wife ...