Under Armour is ... Under Armour logo on the side of the shoe, which then makes it more active. Having it more discrete seems to make it more stylish regardless of what the design of the shoe ...

Besides the purchase order, the exhibit includes a white shirt with an early version of Under Armour’s logo — the interlocking “U” and “A.” This version doesn’t look quite as clean ...

Under Armour's Kevin Plank famously started his athletic ... But that one thing was also generic enough--a white shirt with a black logo on the chest--that it could be a baseball shirt, a lacrosse ...