Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing to describe consumers' ability to recognize a brand through visual or auditory cues such as logos ...

PORTLAND, Ore. (KATU) — The Portland Pickles baseball team has filed a lawsuit against Disney for trademark infringement, claiming a team logo featured in a new Pixar TV series is hitting too ...

Are you curious about what makes a cosmetic logo tick? Look no further! In the beauty industry, which is competitive today, having an iconic and memorable logo is very important. It often catches a ...

With this update, Capture One wanted to improve efficiency, allowing you to do more in the app. While the software already offered a healthy list of editing tools, most retouching needed to happen ...

The University of Texas at San Antonio — currently branded as UTSA — wants to drop its signature bright blue-and-orange sans-serif logo for a more nuanced one that identifies it as UT San ...

A retired NASA flight surgeon said he saw footage of a 20-foot-wide flying saucer emblazoned with the US Air Force logo performing deft maneuvers in a military hangar more than 30 years ago ...

After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos and jerseys on Wednesday. After moving from Arizona prior to the 2024-25 season, the team used the Utah ...

The Utah Hockey Club is no more. After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah Mammoth for the 2025-26 NHL season.

All eyes are on Vatican City as the Roman Catholic Church began the secretive voting process — called the conclave — on May 7 to elect a new pope. The selection process for a new pontiff comes ...

The franchise was officially created in April 2024, unveiling a temporary logo, name and color scheme by June 2024. Since then, the team has operated under the "Utah Hockey Club" name; now ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown obviously reflects Utah's famous geography - specifically the Wasatch ...

The team’s home jersey features a mammoth logo, while their away jersey features the capitalized “Utah” across the front of the jersey that they’d worn in their first season. “We couldn’t be more ...