How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a ...

The Delhi HC has restrained certain individuals and entities from impersonating the trademark of Reliance Retail’s beauty ...

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the winner, Aryna Sabalenka, would see it after her victory. Ms. Sabalenka ...

Lululemon accuses Costco of making duplicates of several products, including its popular Scuba hoodies, Define jackets and ...

Tesla launched its Robotaxi service Monday in Austin, Texas, with a limited pilot featuring a small fleet of self-driving ...

Nike's shares jumped at the opening bell Friday after the company said it's shifting some production away from China. But it ...

The new logo is Bentley's fifth-ever design for the 106-year-old winged 'B' motif, but with a sharper and more minimalistic ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

The Argentine who was also a jazz pianist and classical conductor won four Grammys and was nominated for six Oscars.

Valencia CF and PUMA unveil their new jersey for the 2025-26 season: a tribute to the 'blanc-i-negre' and the city of ...

The State Department unveiled its plan to eradicate “brand confusion” and “re-anchor the visual identity” of overseas ...