Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

Arizona is bringing back its iconic 'cactus' logo to the McKale Center floor, and asking fans exactly how to do so. The school produced four images of what the court could look like, all of which ...

Levi's bought the brand in 2021 and is finally ready to unveil more of its future with a new door in Greenwich, Conn.

Levi Strauss & Co. is going beyond denim. The jeans giant is buying Beyond Yoga, jumping into the premium athleisure market ...

Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and designs, as differences between trademark and copyright protection could present ...

Gap, Inc. continues on its plan to reset the company’s Athleta business after another down quarter for the active lifestyle apparel retailer. Athleta net sales amounted to $308 million in the fiscal ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

Never have I set foot on a plane while wearing jeans with an actual button fly, and 99 percent of my favorite travel pants ...

The story was different at Banana Republic and Athleta stores, however, with quarterly sales down 3% and 6% respectively. Gap has worked to "reset" Athleta, but that will take time, the company said.

There is death and life in the power of the tongue! I hope to see you at our Logos meeting on Tuesday, June 3 where we will learn together how to enjoy life and each other! Remember to invite your ...