Audi is circling back and highlighting its new take on the classic logo. Designed to give vehicles a “more modern image,” the new logo has a black background that contrasts with white rings ...

replaced with white rings on a black background. It's meant to pop, and Audi says it's mean to be, "Modern, but not fashionable." Audi admits that this logo is in keeping with the current two ...

Audi has redesigned its highly recognizable four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.

"By optically brightening the logo, the white lends the rings a flat, premium-quality look, which still appears three-dimensional in detail." The original rings represent Audi's four founding car ...