the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more comfortable using their mobile phones for a variety of activities ...

One of the publishers that has been most active in the print-to-mobile space is Meredith Corp., and the company has run more than 200 activations. The publisher has tested a number of different ...

Augmented reality is often criticized as a gimmick for brands, but in this case it seems that the technology works in linking consumers with additional digital content from a print ad. Versus a QR ...

Unlike virtual-reality goggles, which block a user’s vision of what’s around them, the augmented-reality glasses of Zone 518's Verse Albany Immersive experiences and adventures allow ...

SINGAPORE, Jan. 6, 2012 /PRNewswire/ -- A new augmented reality experience greeted Singaporeans on the first day of the new year. An interactive print advertisement placed by Volkswagen Singapore ...