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BIC pens are a household name around the world, and millions are sold every year. But have you ever wondered how the world’s best-selling pen is made? In this video, we take you behind the ...

Bic South Africa meant to celebrate the country’s National Women’s Day, but their ad massively backfired.

BIC For Her The pen company, still a mainstay in the American office supply market, stepped in it supremely in 2012, releasing 'BIC For Her' a line of pens meant just for women.

I am, of course, talking about BIC For Her—the pink and purple pens marketed to women as an “accessory” (just for us girls!) designed to fit comfortably in our apparently-abnormal hands.

But it's not only a tampon tax that underlines the inequality. The "pink tax," as it's been coined, is the theory that products and services for women typically cost more than those for men ...

Through subtle changes, the graphics are merged from male to female: the Pringles mascot loses his moustache, the Dreamworks child takes on a female form, and the logo for Bic pens grows two pigtails.

Nooyi further explained. They won’t be the first to have tried it; there were those BIC pens for women, too. Doritos is preparing to launch its line of tailored-to-purse-carrying chips shortly.

BIC has come under fire from customers for flogging “sexist” pink lighters apparently designed for women to light candles. The Miss Bic Flex, which comes in pink packaging and features … ...