This logo was then loaded up onto the digital instrument cluster and the image you see was snapped. It certainly appears legitimate and if BMW has gone to the trouble of creating the logo ...

It could be put on green for the company’s i-brand of electric and hybrid vehicles too. BMW explains the history of the logo (in German), but we’ve translated some of that here: Check out the ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today ...

Update 3/5/20 1:50 pm: The Drive has learned that BMW will not be applying its newly-released logo on its cars, per a press release claiming that “it won’t be used on the vehicles or in the ...

German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be ...

BMW has come up with an innovative way of making sure viewers remember its latest ad: they are imprinting the firm’s logo on people ... At that moment the screen goes black and the audience ...