For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

BMW’s previous logo made its debut in 1997. The company has had six logos in its 103-year-old history, all of them largely similar. Fans have long speculated that the inside of the most recent ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re ...

BMW explains the history of the logo (in German), but we’ve translated some of that here: Check out the rest of the history here, and let us know what you think. Jake Lingeman Jake Lingeman has ...

DRIVERS have been stunned to learn the historical hidden meaning behind BMW's iconic logo. The symbol is a nod to the brand's origins and, oddly, has nothing to do with cars. The badge ...

The BMW Motorsport logo surrounds the brand's standard logo ... On top of the trip to the history books for the way its new vehicles will look, BMW said 2022 will be an exciting year.

Although it was long believed the original BMW logo was a stylised propeller nodding to the brand's history as an aircraft manufacturer, it was actually a tribute to the company's home state of ...

The flat logo replaces BMW's previous logo ... its logo since it was first registered in 1917 with a transparent ring, meaning it will take on different colours and patterns depending on what ...

BMW has unveiled a new logo, as part of an update to its brand identity. The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company. It ...