While most people think BMW’s logo is a representation of a spinning propeller, an understandable mistake given the automaker’s roots in aircraft engine manufacturing, the truth actually lies ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

BMW’s previous logo made its debut in 1997. The company has had six logos in its 103-year-old history, all of them largely similar.

The name BMW isn't just a collection of letters; the letters stand for something. Here's where BMW's name comes from, and why car lovers should care.

BMW has posted a video about the origin of its logo and the myths which surround it.

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...

In conjunction with the unveiling of the Concept i4, BMW debuted a new transparent logo that will be used for all communications.

DRIVERS have been stunned to learn the historical hidden meaning behind BMW's iconic logo. The symbol is a nod to the brand's origins and, oddly, has nothing to do with cars. The badge, made up of ...

Although it was long believed the original BMW logo was a stylised propeller nodding to the brand's history as an aircraft manufacturer, it was actually a tribute to the company's home state of ...