The name BMW isn't just a collection of letters; the letters stand for something. Here's where BMW's name comes from, and why car lovers should care.

The BMW 2 Series Gran Coupe returns in 2025 with sharper design, smarter tech, and a bit more grown-up attitude—without ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Apple may reposition the Apple logo on the back of the iPhone 17 Pro for the first time in six years, according to a new leak ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

The BMW Isetta is the only vehicle in the brand’s history to have a traditional “name,” which BMW maintained after acquiring the license for the car from the Italian company ISO.

Whether you want to obsess over the 1980s-era E28M5 or learn the entire backstory of the E30 Touring, this new website has you covered.

Discover the evolution of the Mazda logo design from 1920 to today. Learn how Japanese heritage and modern design blend in this iconic emblem.

According to Edmunds, BMW has confirmed that the main “center display” will still support CarPlay with the new iDrive system. This is the good news for BMW drivers.

The origin stories of the BMW M5s | Reviews Driving these high-performance and very rare sedan and touring models a trip in a time machine ...

The round BMW logo The BMW logo, often thought to represent a spinning propeller due to the company's aviation history, actually pays homage to Bavaria, the company's birthplace.