The name BMW isn't just a collection of letters; the letters stand for something. Here's where BMW's name comes from, and why car lovers should care.

The BMW logo, too, is not exactly as it may seem, and we delve into its history here to uncover how it came to be and its evolution over the decades. In 2025, BMW North America celebrates its 50th ...

DRIVERS have been stunned to learn the historical hidden meaning behind BMW’s iconic logo. The symbol is a nod to the brand’s origins and, oddly, has nothing to do with cars. The badge,… ...

The iconic logo was introduced in 1997, as BMW was evolving into a “relationship” brand. Jens Thiemer, senior vice president customer & brand BMW said that the logo then was aimed at radiating ...

This week, BMW unveiled its new i4 sedan concept - a preview of the company's latest attempt to make a splash in the battery-electric vehicle segment - and with it, a new, flat roundel logo design ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it’s a thing that happened in the world, some people are not happy about it. I can see both sides ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...