Berry Group is to open a state-of-the art new BMW bodyshop after agreeing a deal to buy a former Mazda dealership. The group, ...

The name BMW isn't just a collection of letters; the letters stand for something. Here's where BMW's name comes from, and why car lovers should care.

The Vision Neue Klasse concept has daytime running lights integrated into its incredibly wide kidneys. It’s this concept that ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

The BMW 2 Series Gran Coupe returns in 2025 with sharper design, smarter tech, and a bit more grown-up attitude—without ...

F74 BMW 218 Gran Coupe, which was launched in Malaysia last month, has now gotten official pricing – RM218,800, OTR before ...

As BMW moves ambitiously into electric mobility and high-tech autonomous exploration, expect its trademark logo to accrue more meaning as it evolves. The famous BMW badge stands as a globally ...

In the latest episode of ‘Moments with Marketers… in Uber Rides’, BMW’s Alex McLean shares why the strongest brands aren’t just present in the moment – they’re purposeful, personal ...

You might be familiar with the three-color badge on BMW M Models, and this is its history.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

The BMW Isetta is the only vehicle in the brand’s history to have a traditional “name,” which BMW maintained after acquiring the license for the car from the Italian company ISO.

BMW’s electric SUV is now better in every way. The updated 2026 BMW iX packs more power and has up to 340 miles of driving range. It also gains sleek new design elements, like a light-up kidney ...