The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. Specifically, "PANTONE 18-3838 Ultra Violet" is the chosen hue.

Now everybody can actually be a part of Purple’s rodeo experience.” During the in-store launch the day following Bun B’s Birthday Bonanza, the PURPLE BRAND hosted an exclusive group to shop ...

Human color perception depends on the neural representation of the spectral properties of light reaching the eye. While a single wavelength has a characteristic color when seen against a dark ...

Today, the series continues with the arrival of K&B Drug Stores - and the chain's distinctive purple trademark color. THEN: It started with $500. That's how much Gus Katz and Sydney Besthoff each ...

Dozens of other stores followed. The pharmacy chain, whose name officially was shortened to K&B in 1977, became well-known for its purple-colored products and logo, which many people still refer ...