The magnet pulls the brake pedal. (Popular Mechanics, August 1965) Also on the page was a blurb about an invention called a "backpack boat," which was an inflatable canoe that retailed for "under ...

“Invention” is the sort of D.I.Y. project that’s tough not to admire, even if its aims remain stubbornly private. This strange, personal movie is a mind meld between the experimental filmmak ...

THANK YOU SIR. MORE THAN 400 YOUNG INVENTORS FROM AROUND THE REGION ARE SHOWCASING THEIR WORK AT THE KANSAS CITY INVENTION CONVENTION. KMBC NINE S BRITTANY FOSTER IS AT UMKC TO INTRODUCE US TO ...

As of noon yesterday, the White House has adopted a new logo that will appear everywhere from the administration’s website to official letterheads and the backdrop of press briefings.

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

In a short few years, and later on with funding support from the Energy Department and the U.S. Agency for International Development, I came up with an invention — the UV Waterworks — that met ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...

The Invention of Reality TV. The company is planning to turn Nussbaum’s book, about the origins of reality television, into a docuseries. The book, which was published by Penguin Random House ...

With the invention of the transcontinental railroad, the opportunity to move westward and find new life became a reality for many. Of course, it wasn’t just the transcontinental railroad that ...

The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations of the logo that featured a rakish slant, two shades of blue ...