Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Thousands of people are going viral for sharing their AI-generated Barbie dolls under the hashtag #aibarbie. Here’s everything to know about the AI Barbie trend.

Barbie become the highest-grossing movie in Warner Bros history with $1.44 billion, overtaking Harry Potter and the Deathly Hallows Part 2.

The Barbie movie is now available in ASL. POPSUGAR chatted with the sign language performer, Leila Hanaumi, about the experience.

We spoke to the cast of Barbie ahead of the film's release about the massive impact this one doll has had on pop culture. So let's dig into how Barbie has always been more than just a toy.

Mattel has announced its brand new 'Barbie' television series, 'A Touch of Magic,' will be making its way to Netflix on Sept. 14.

In the mood for a Barbie Starbucks drink? This pink Barbie Frappuccino is it. See how to order the Barbie drink with vanilla bean créme and dragonfruit.

The “Barbie” movie glides over the history of dolls as powerful cultural objects.

Barbie has become an asexual icon, and we should all learn from her Greta Gerwig's contribution to humanity knows no bounds ...

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...