Walmart Is Selling ‘True Barbie Life’ Sneakers for Only $5 originally appeared on Athlon Sports. Living that "true Barbie" ...

Mattel and Hasbro Barbie x Play-Doh collaboration officially launches today exclusively at Target. Consumers can now ...

They're among just a handful of the deals we are really digging in Walmart's sale section this week. Even though Memorial Day ...

Nintendo's new Switch 2 gaming device is giving US retailers a welcome shot of good-old-fashioned shopping enthusiasm, with ...

Kids can collect and play mini, real-working versions of games such as Perfection (pictured), Exploding Kittens, Throw Throw ...

Because Mattel let others take control [in marketing partnerships and in the making of the movie], it was more engaging for ...

Drag icon and winner of RuPaul’s Drag Race season 15 Sasha Colby announced this week that she will be launching her own line ...

Pink kitchens run the gamut from neon and bold, to understated and polished, and their inspiration can come from everywhere — ...

Zara Tindall's polished style was on display when she hit the golf course with her husband Mike, demonstrating how to style white jeans for an elevated casual look.

“I am so happy to see Barbie continuously involved in the PWHL—the line is a perfect way to celebrate what our game means,” Maltais said over email. “It means a lot to have a brand like Barbie excited ...

Barbie Forteza just collaborated with content creator and actress Ivana Alawi! On YouTube, Ivana shared a 23-minute vlog of her going on a ukay-ukay shopping with the Sparkle star in Cubao. The video ...

After Mattel‘s culture sweeping debut of Barbie in 1959, it took nearly 17 years for the brand to come out with a version of the collectible doll that represented more than one type of skin color.