Given that the hashtag #wakeupbarbie is trending on Twitter, the eagerness of the Royal High game on Roblox with respect to the Valentine's day update, is no surprise at all. The new update is ...

With the ongoing Roblox Winter Spotlight event you will be able to get your hands on regular as well as Elite Tokens in Royal High. These Tokens will let you claim rewards as long as the event is ...

Mattel said it expects a high volume of traffic to the Roblox world -- the first-ever Barbie Roblox game to date -- quoting three million unique visits in the beta test. There are currently around ...

Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam said that after three million unique visits in a beta ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21.

Alongside the Dua Lipa Versace collaboration unveiled last week on the Cannes runway come a Roblox artificial intelligence created fashion collaboration with Barbie creator Mattel and retailer ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...