But the Bears clarified that’s not the case, and called the change to the bear head logo “minor.” “The Bear head has been a co-primary mark for years. It is unique to the Chicago Bears brand. The ...

Quietly this offseason, the Bears made their bear-head logo their primary one. Loudly this week, Bears fans questioned what it all means. Conspiracy theorists found the change on the team’s ...

Will the Bears, perhaps, change the midfield logo at Soldier Field to the bear head? NFL DRAFT GRADES: Recap all NFL Draft picks, grades and analysis for all 32 teams. Unfortunately, probably not.

This one concerns their logos. On the Bears’ website, the team listed the “Bear Head” logo as their primary mark with their “C” logo, often described as a “wishbone C,” being ...

The wishbone “C” logo has been used on the Bears’ uniforms since 1962. “The Bear head has been a co-primary mark for many years,” the Bears said in a statement to NBC Sports Chicago.

Missouri State uses its bear head logo just about everywhere. The maroon and white design of a bear's face with mouth agape appears on banners, water bottles, ice scrapers, dumbbells, toothpick ...

One thing is certain: the Bears can't mess this up. If they fail to include their new primary logo on a third helmet, it will be a brutal miss on the marketing and innovation fronts.

The Bears have made a logo change, although not one that will be readily apparent when watching games. On the Bears' website, they now say the bear head logo, and not the capital C, is the team's ...