But the Bears clarified that’s not the case, and called the change to the bear head logo “minor.” “The Bear head has been a co-primary mark for years. It is unique to the Chicago Bears brand. The ...

Quietly this offseason, the Bears made their bear-head logo their primary one. Loudly this week, Bears fans questioned what it all means. Conspiracy theorists found the change on the team’s ...

Will the Bears, perhaps, change the midfield logo at Soldier Field to the bear head? NFL DRAFT GRADES: Recap all NFL Draft picks, grades and analysis for all 32 teams. Unfortunately, probably not.

The Bears have had few changes to their logos in their history, with the Bear Head and wishbone “C” being staples of the organization. Skip to content. WGN-TV.

The wishbone “C” logo has been used on the Bears’ uniforms since 1962. “The Bear head has been a co-primary mark for many years,” the Bears said in a statement to NBC Sports Chicago.

On Wednesday, the Bears confirmed that the organization's primary logo has been changed to the mascot head. "The Bear head has been a co-primary mark for many years," the Bears said in a statement.

The traditional "C" logo -- which has been a primary staple of the Bears uniforms since 1962 -- is here to stay. Click here to follow the Under Center Podcast. Advertisement ...

Missouri State uses its bear head logo just about everywhere. The maroon and white design of a bear's face with mouth agape appears on banners, water bottles, ice scrapers, dumbbells, toothpick ...

The Bears are NOT changing their logo from the wishbone "C" to the roaring Bear. ... "The Bear head has been a co-primary mark for many years," the Bears said in a statement to NBC Sports Chicago.

One thing is certain: the Bears can't mess this up. If they fail to include their new primary logo on a third helmet, it will be a brutal miss on the marketing and innovation fronts.

The Chicago Bears' logo hasn't changed much from the time the wishbone "C" was introduced in 1973. Neither has blue and orange mascot head, which served as the team's secondary logo until the ...