BERKELEY, Calif. -- California's new look on the football field will go beyond first-year coach Sonny Dykes' innovative Bear Raid offense. The Golden Bears unveiled new uniforms, graphics and ...

LAKE FOREST, Ill. — As the team continues to pursue a change when it comes to their home stadium, they also made one when it comes to their branding. This one concerns their logos. On the Bears ...

The Bears have made a logo change, although not one that will be readily apparent when watching games. On the Bears' website, they now say the bear head logo, and not the capital C, is the team's ...

The wishbone “C” logo has been used on the Bears’ uniforms since 1962. “The Bear head has been a co-primary mark for many years,” the Bears said in a statement to NBC Sports Chicago.