Marketing experts say the “beer guy” moment is worth an estimated $8 million and that we'll see more ads that seize on viral events. D.C. resident Jeff Adams heard Bud Light was looking for him.

The beer guy’s here!" "I’m OK," Flake said about his ruptured quadricep tendon he suffered that left him needing surgery. When Matt talked to me I thought, 'Maybe I’ll get a couple of ...

Les Flake, better known as 'The Beer Guy' at Cleveland events, was injured last week. While Les eyes a return to work, many in the community are lining up to help.