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The best ads of 2013 were all way longer than 30 seconds, and they all went viral.

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

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"Most car ads today endeavour to sell customers on features," observes Dave Gaspar, partner and head of innovation at Gather.

Picking the best ads of 2013 required lots of thought. Lots of introspection. And a process of elimination. But picking the five worst ads of 2013 required none of that.

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive advertising.

Some Super Bowl commercials have already been released. Let's take a look at the best ones for 2025!