Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers ...

Best Part: Rare original use of the cute animal in Super Bowl commercials. Dancing monkeys and elderly people are old hat for Super Bowl commercials.

A colleague recently posed this question on a social channel: “What’s the best ad you were ever served?” My answer came to me right away, and I realized that sometimes as consumers, we ...

"Most car ads today endeavour to sell customers on features," observes Dave Gaspar, partner and head of innovation at Gather.

Whether you know it or not, you probably have hundreds -- possibly thousands -- of commercial jingles floating around in your head. Merriam-Webster says a jingle is "a short verse or song marked ...

But which are the best McDonald's adverts ever? There are a lot to choose from, from drunken McDonald's messages to an ingenious campaign in France where doors were made to look like fries.

I take inspiration wherever found, and sometimes great advertisements win hearts, minds and can push company founders forward. The three best print ads of all time for entrepreneurial action: 1 ...

This political spot, for New Orleans coroner, is getting a lot of hype as the best ad ever: It's funny, but in truth it's nowhere close. The best ad ever was in an election for property value ...

We asked for your favorite ads of all time and you nominated in your droves. Then we got the world’s leading creative directors to rank them. Now we can reveal the top 100 TV and video ads of ...

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive advertising.

The Super Bowl (Feb. 7, 6:30 p.m., on CBS) has long been the holy grail for splashy new commercials, filling million-dollar slots with some of the best — and weirdest — ads in TV history. Here ...