While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

A midlife crisis, or has BrewDog finally found its way? Branding experts will often tell you that consistency is everything.