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Beyoncé's "Cowboy Carter" tour integrates her brands, Cécred and SirDavis, into the show. Cécred, her hair care line, is the tour's official beauty brand, with pop-up shops and onstage mentions.

The hair care line—which spent six years in development—is a joint project from Beyoncé and her mom Tina Knowles, who brings over 20 years of salon experience and expertise to the brand.

Beyoncé's "Cowboy Carter" tour isn’t just a musical masterpiece; it’s also a business blueprint, showcasing her expertise as both an entertainer and a brand strategist. The Grammy-winning ...

Beyoncé's "Cowboy Carter" tour is coming to Chicago's Soldier Field for three nights in May. Fans can expect unique concert traditions, including the crowning of a "Rodeo Queen" before each show.

Meghan Markle said on the latest episode of her 'Confessions of a Female Founder' podcast that she is pausing her popular As ...

The Cécred Haircare Line**: Launching ... products keeps her hair peak condition. This works even with lots of styling and changing color. 10. **Heat Styling with Care**: Beyoncé definitely ...