The build-up for Beyoncé’s “Cowboy Carter” Tour is perhaps one of the most anticipated concert series of the year. Due to the chokehold the global act has on her fans, we anticipate Bey to ...

I cannot cope." A second penned: "I think Pixie Lott just announced her pregnancy mid-song at Hoopla," while comparing her announcement to Beyoncé confirming her pregnancy at the VMAs.

If brands become icons by telling powerful cultural stories, addressing societal tensions and leading cultural movements, what might these be in the context of this Levi's x Beyoncé collaboration?