It was here that the idea for Bindu Jeera Soda was born, a unique beverage inspired by the local flavors of jeera (cumin seed). Shankar saw the potential in this distinctive taste, and with a ...

During a 2002 trip to North India, he notices a shop mixing cumin (jeera) and salt into soda. This gave him a business idea to create Bindu Fiz Jeera Masala. Earlier it was not accepted much but ...