ABBA‘s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in musical ...

Having already found success with holograms, ABBA’s Björn Ulvaeus has revealed that he’s writing a musical with help from another cutting-edge (and controversial) technology, AI. “It is ...

Bjorn Ulvaeus attends "The Future of Entertainment" panel discussion in London on June 4, 2025 ...

"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse Entertainment. By Georg Szalai Global Business Editor “Right now, I ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ABBA singer said during a SXSW London panel this week, per Variety ...

Björn Ulvaeus has revealed he is using artificial intelligence (AI) to assist with the creation of a new musical. Ulvaeus, best known as a quarter of the seminal music group ABBA (as well as the ...

The songwriter discussed the project during a talk at London’s edition of SXSW today (June 4), which is taking place across Shoreditch this week. He also noted that he was “three quarters ...

Taylor Townsend shared a warm hug with Madison Keys at the 2025 French Open. She also greeted her husband Bjorn Fratangelo, who is Keys' full-time coach on tour. Townsend and Keys are currently in ...

Trainer Bjorn Baker is hopeful that a favourable weight drop and barrier draw can see Starmae return to winning form on her home track. The four-year-old has been good in his three starts this ...

The 80-year-old pop legend revealed the news during a chat at SXSW London on Wednesday (June 4). By Gil Kaufman ABBA‘s Björn Ulvaeus is working on a new musical using artificial intelligence ...