Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...

A new black and white logo was also revealed, paying homage to the original HBO logo. Warner Bros. also touted its profitability in recent years, and said its streaming services have made nearly $ ...

The surprise announcement, made less than two months after Max tweaked its logo to look more like the classic black-and-white HBO color scheme, was revealed at Warner Bros. Discovery’s upfront ...

It's one in a long line of rebrands and logo changes ... color palette was a purposeful departure from HBO's simple but iconic black-and-white look. It was distinct and "ownable," brand strategist ...

made less than two months after Max tweaked its logo to look more like the classic black-and-white HBO color scheme, was revealed at Warner Bros. Discovery’s upfront presentation to ad execs in New ...

Lenny Kravitz, The Roots, and Meek Mill helped deliver a much improved time at the Picnic which ended with the crowds rapping ...

Hargitay is making her feature film directorial debut with “My Mom Jayne” as part of her journey for answers about the woman ...

“The claim of white genocide in South Africa is highly contentious and lacks credible evidence,” the Grok-powered X account ...