From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We’ve all heard it before: “TikTok made me buy it.” Maybe it was a viral skincare product ...

Social influence partially mediates the relationship between security and users’ intention but completely mediates the relationship in the case of integrity and utilities. Thus, in the era of digital ...

The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024 ...

The report highlights opportunities to capitalize on the estimated $32.6 billion global market in 2025 for influencer marketing View the report: Expert Influencer Marketing Tips - Free Download ...

This issue is preventing our website from loading properly. Please review the following troubleshooting tips or contact us at [email protected]. By submitting your ...

AI is transforming the retail industry, declares JD.com CEO Sandy Xu: As the largest retailer in China, we see abundant adoption scenarios…We have continued to increase AI adoption to improve ...