The menswear collection has around 50 SKUS ranging across t-shirts, knitwear, nightwear and accessories. Butterwick, who insisted that the menswear launch is a test at this stage, said it was not ...

The collection will have a dedicated department in the stores. Chief executive Beth Butterwick told Drapers Bonmarché had identified a gap in the market for stylish clothing aimed at men over 50, ...

The collection will have a dedicated department in the stores. Chief executive Beth Butterwick told Drapers Bonmarché had identified a gap in the market for stylish clothing aimed at men over 50, ...