It all started with a puzzling poster on a traffic pole, a sneaky Reddit thread and a mysterious phone call from a ...

A ballerina with a cappuccino for a head, a crocodile-pilot that drops bombs over desert land, a violent four-legged fish ...

Jack Gordon conducts a pilot study to investigate the effects of 'brain rot' (content consumption) on cognitive performance.

In the heyday of Offshore Gaming Operators (Pogos), long before former Bamban, Tarlac Mayor Alice Guo became the poster face ...

Experts explain whether "brain rot" is real, a sleep scientist shares the best time to set your alarm to avoid hitting snooze, and more from TODAY for June 6, 2025.

Brain rot, a tongue-in-cheek term to describe spending too much time online viewing intentionally nonsensical memes, has not been well studied.

Is the overconsumption of "trivial or unchallenging" content online or on social media platforms causing our brains to deteriorate?

“Brain rot” describes the supposed mental decline resulting from too much time spent in the chasms of the digital world reserved for trivial content.

‘Brain rot’ was also declared Oxford’s Word of the Year in 2024. Here's how to know if you're experiencing it, and the many ways to counter it.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of AI-generated characters that are flooding TikTok.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok.

The word of the year in 2024, experts break down what brain rot is and how social media might cause it. Plus, they share their top tips for avoiding brain rot.