Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

After years in big beauty, Diarrha N’Diaye-Mbaye launched Ami Colé to celebrate melanin-rich skin. Learn how she built a ...

Kevin O’Leary, aka Mr. Wonderful from Shark Tank, is back with more bite-sized business wisdom, and this time he’s got branding on the brain.

AI-led search favours known, trusted, and loved brands. Investing in your brand today through storytelling, consistency, ...

Last season, the WNBA broke records for viewership and ticket sales. This year, brands are moving fast in partnering up.

I attended the recent conference on Women in Trade and Investment organised by the Women of Africa Network (WOAN) and Ecobank ...

Lupton discussed building Monday Haircare, Being Haircare and Daise Beauty for the Gen Alpha, Gen Z and Millennial beauty consumers.

When done right, brand building creates meaningful impact—instilling pride in the firm and motivating lawyers to engage more deeply with prospects and clients. Success comes not from reciting ...