Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Kirani, who primarily invests in AI startups, shares that a glaring challenge for Indian AI startups is the lack of inherent ...

Last season, the WNBA broke records for viewership and ticket sales. This year, brands are moving fast in partnering up.

Imperial Brands is a UK-based tobacco company that is the fourth-largest cigarette manufacturer internationally. Check out ...

The company is making a strategic transition from a single-word brand to a two-word naming convention - Crowd Street. The new two-word brand conveys a timeless utility, evolving from its previous name ...

Don’t just package yourself to look good; position yourself to do good.”— Bernard Kelvin CliveBy Bernard Kelvin CliveWe’re continuing our series on Gifted but Gated—a deep dive into doing the work ...

Logan Paul argued that wrestlers were upset because he had worked to build a brand, which offered opportunities in WWE. One Superstar countered it.

This builds familiarity for your audience. Knowing your why, your values, your ambitions and goals, your strengths and your passions is the first step to building your personal brand. “Early on in my ...

Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of ...

However, consumers and brands are not a monolith. What works wonders for one group may fall flat for another, making the process of building, reforming, or launching loyalty programs more complex, but ...

it’s the result of effective brand-building. Brand drives mental availability, making your brand the first thing people think of when they’re ready to buy. Once that mental availability is ...

After years in big beauty, Diarrha N’Diaye-Mbaye launched Ami Colé to celebrate melanin-rich skin. Learn how she built a ...